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INITIUM PRODUCTIONS

 

We are Storytellers!

40+ 

LIVE TELECASTS

150+

Hours of LIVE content

2000+

FILMS

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LIVE SPORTS EVENT COVERAGE
It’s the moments that decide the course of a game, that reveal character. Watching them play out in real time is what makes sport different from just another script. 
 
As broadcast partners of India’s premier distance running events, we help bring these moments to life with an intriguing narrative from ground zero.
Initium has also been the LIVE broadcaster of the Nexa P1 Powerboat Indian Grand Prix of the Seas, a 3-day powerboat world championships event seeding a global sport right here in India.
ON-AIR BRANDING AND DESIGN

When the world’s best are out to create history, Live TV is the place to be. 

A seamless integration of on air deliverables through relevant value ads, is our way to ensure your brand constantly enjoys its place in the sun.

Race contenders at the Airtel Delhi Half Marathon
Race contenders at the Airtel Delhi Half Marathon

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Brand Integrations during LIVE telecasts
Brand Integrations during LIVE telecasts

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On-screen displays during LIVE telecast
On-screen displays during LIVE telecast

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Race contenders at the Airtel Delhi Half Marathon
Race contenders at the Airtel Delhi Half Marathon

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Enrich - The Bridal Beauty video
Enrich - The Bridal Beauty video

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Enrich - Men's Grooming Guide
Enrich - Men's Grooming Guide

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Twinkle Khanna during a photo shoot for L'Oreal
Twinkle Khanna during a photo shoot for L'Oreal

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Enrich - The Bridal Beauty video
Enrich - The Bridal Beauty video

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BRANDED CONTENT
By driving consumer insights and content to kickstart conversations among customers and help them touch, feel and experience the brand ethos, we help build exciting narratives to generate interest, promote traffic and connect deeper with their consumers across multiple formats and diffusion channels.
AUGMENTED AND VIRTUAL REALITY (AR & VR)

The global market for enterprise Augmented Reality (AR) applications is estimated to cross US$14 bn by 2022. Business use-cases of AR have overtaken entertainment  already. Today, 76% of AR/VR products and services are for functional enterprise applications - simulations, training, inspections and repairs, knowledge capture, marketing et al. 

 

We are focused on delivering to our clients the entire value chain of services from product conceptualization, visualization, 3D modeling, prototyping to app development. The industries we focus on are manufacturing, financial services, consumer packaged goods, retail, ecommerce and education. 

init91 LIVE REMOTE PRODUCTON
init91 LIVE REMOTE PRODUCTON

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init91 LIVE REMOTE PRODUCTON
init91 LIVE REMOTE PRODUCTON

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B2B STAKEHOLDER STORYTELLING
If a picture tells a thousand words, film tells a million. From chronicling some of India’s biggest infrastructure projects to creating compelling investor overviews, we help build brand stories capturing vision, mission and values for posterity.

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Virtual reality in oil and gas
Virtual reality in oil and gas

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REMOTE PRODUCTION SOLUTIONS
 
With high speed broadband and 5G transforming the global broadcast narrative, our Init91 Live production offering helps stay ahead of the curve - bringing talent and technicians from across the globe to collaborate virtually to execute complex large scale live telecasts from anywhere in the world.
Anand Piramal, Executive Director - Pira
Anand Piramal, Executive Director - Pira

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Bogibeel Bridge - Dibrugarh, Assam
Bogibeel Bridge - Dibrugarh, Assam

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Anand Piramal, Executive Director - Pira
Anand Piramal, Executive Director - Pira

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Tata Mumbai Marathon Charity Awards Night
Tata Mumbai Marathon Charity Awards Night

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Shane Warne at the Rajasthan Royals meet and Greet
Shane Warne at the Rajasthan Royals meet and Greet

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Puma Fashion Show at the TSK 25K Kolkata
Puma Fashion Show at the TSK 25K Kolkata

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Tata Mumbai Marathon Charity Awards Night
Tata Mumbai Marathon Charity Awards Night

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LIVE ENTERTAINMENT COVERAGE
 
When an audience brings out the best in a performer, it’s critical that the visual narrative be immersive and uninterrupted.
 
Be it a tete -a - tete with a sporting legend, an evening with the who’s who of tinsel town or a forum for thought leaders to deliberate, our event - broadcast does its best to break the fourth wall, capturing every critical insight and detail.
DOCUMENTARIES
Not only do documentaries provide an opportunity to understand and connect with the world, they are also a great way to gather together with friends to watch and engage around the important issues of our times. 
Opinion Economy - Because people like to talk, right?
Opinion Economy - Because people like to talk, right?

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Kkiranewala - The guy who saved you when everyone else turned their backs on you.
Kkiranewala - The guy who saved you when everyone else turned their backs on you.

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A film on Body Shaming in India
A film on Body Shaming in India

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Opinion Economy - Because people like to talk, right?
Opinion Economy - Because people like to talk, right?

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ORIGINAL CONTENT
Being proactive about our craft keeps the thinking cap on 24/7, pushing us to weave stories inspired by the world around us by cutting across circles of control, concern and influence.
SOCIAL MEDIA CONTENT
Through a mix of user stories, day in the life anecdotes, on ground activations and consumer generated content, we leverage what’s literally the world’s biggest playground to build buzz and anticipation around key events
SOR
SOR

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SOR
SOR

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TMM 2020 Promo
TMM 2020 Promo

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TMM 2020 Promo
TMM 2020 Promo

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PROMOS FOR SHOWS
Thrill, excitement, agony, jubilation...we all anticipate a great game! It’s always our effort to hit the right note while sounding the clarion call in beginning the countdown to some of the world’s favorite sporting carnivals.
 

Meet The Team

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Santosh Pillai

Co-Founder

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David Premier

Co-Founder

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OUR CLIENTS

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