INITIUM PRODUCTIONS

LIVE SPORTS EVENT COVERAGE

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It’s the moments that decide the course of a game, that reveal character. Watching them play out in real time is what makes sport different from just another script. 

As broadcast partners of India’s premier distance running events, we help bring these moments to life with an intriguing narrative from ground zero.

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Initium has also been the LIVE broadcaster of the Nexa P1 Powerboat Indian Grand Prix of the Seas, a 3-day powerboat world championships event seeding a global sport right here in India.

ON-AIR BRANDING AND DESIGN

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When the world’s best are out to create history, Live TV is the place to be. 

A seamless integration of on air deliverables through relevant value ads, is our way to ensure your brand constantly enjoys its place in the sun.

BRANDED CONTENT

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By driving consumer insights and content to kickstart conversations among customers and help them touch, feel and experience the brand ethos, we help build exciting narratives to generate interest, promote traffic and connect deeper with their consumers across multiple formats and diffusion channels.

AUGMENTED AND VIRTUAL REALITY (AR & VR)

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The global market for enterprise Augmented Reality (AR) applications is estimated to cross US$14 bn by 2022. Business use-cases of AR have overtaken entertainment  already. Today, 76% of AR/VR products and services are for functional enterprise applications - simulations, training, inspections and repairs, knowledge capture, marketing et al. 

We are focused on delivering to our clients the entire value chain of services from product conceptualization, visualization, 3D modeling, prototyping to app development. The industries we focus on are manufacturing, financial services, consumer packaged goods, retail, ecommerce and education. 

B2B STAKEHOLDER STORYTELLING

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If a picture tells a thousand words, film tells a million. From chronicling some of India’s biggest infrastructure projects to creating compelling investor overviews, we help build brand stories capturing vision, mission and values for posterity.

REMOTE PRODUCTION SOLUTIONS

With high speed broadband and 5G transforming the global broadcast narrative, our Init91 Live production offering helps stay ahead of the curve - bringing talent and technicians from across the globe to collaborate virtually to execute complex large scale live telecasts from anywhere in the world.

LIVE ENTERTAINMENT COVERAGE

When an audience brings out the best in a performer, it’s critical that the visual narrative be immersive and uninterrupted.

Be it a tete -a - tete with a sporting legend, an evening with the who’s who of tinsel town or a forum for thought leaders to deliberate, our event - broadcast does its best to break the fourth wall, capturing every critical insight and detail.

DOCUMENTARIES

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Not only do documentaries provide an opportunity to understand and connect with the world, they are also a great way to gather together with friends to watch and engage around the important issues of our times. 

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ORIGINAL CONTENT

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Being proactive about our craft keeps the thinking cap on 24/7, pushing us to weave stories inspired by the world around us by cutting across circles of control, concern and influence.

SOCIAL MEDIA CONTENT

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Through a mix of user stories, day in the life anecdotes, on ground activations and consumer generated content, we leverage what’s literally the world’s biggest playground to build buzz and anticipation around key events

PROMOS FOR SHOWS

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Thrill, excitement, agony, jubilation...we all anticipate a great game! It’s always our effort to hit the right note while sounding the clarion call in beginning the countdown to some of the world’s favorite sporting carnivals.

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